Halvard Kitchen makes peelers, whisks and knives in a small Sheffield workshop. The tools were good, but they sat in plain cardboard and looked like supermarket stock.

We built the identity around the steel itself: a cool blue ground, a narrow wordmark and photography that treats each tool like jewellery. The boxes open flat and show the tool through a cut window.

The range launched in 40 cookware shops across the UK, and online orders tripled in the first quarter.